The word on the street
4 x times a year
12,000 copies
Dutch only
Mainline, a magazine on drugs, health and the street is published four times a year. It is distributed among substance users, care institutions and penitentiaries. The magazine provides the latest information on developments in the drug scene.
Experience has shown that subjects discussed in the magazine form an important starting point for outreach workers to discuss issues with substance users.
The magazine looks like a lifestyle magazine. The tone of voice and contents of the articles are geared to the level of knowledge and living environment of substance users in the Netherlands. The articles are based on outreach work. Mainline never uses a pedantic tone. The idea behind the magazine is to strengthen the self-image of users.
Special publication
Every year Mainline also produces a special publication, in which a subject that is featured in the magazine is further explored.
Circulation
The magazine has a large national circulation. Of the 12,000 copies that are produced, 8,000 are sent to users and various drug treatment centres throughout the Netherlands. The remaining 4,000 copies are handed during outreach work activities.
